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Czechia, Rožnov

Competition Was Never in Our System

A cultural voice on rediscovering old traditions, and the strange new problem of local businesses that don't yet know how to cooperate — or compete.

This story is a Tourism Voices Original and was recorded in the early 2000s. Recent visits show that many aspects of it are still relevant. The Tourism Voices Assessment project will update the story soon.

When Czechs first came into real contact with the outside world after the revolution, they were remarkably impressionable. Now, thanks partly to returning refugees and partly to tourism, there's a genuine revival of local culture underway — more awareness of their own history and traditions, and more openness that comes from learning about everyone else's.

It's a pleasure, honestly, discovering just how different cultures can be — even among the foreign tourists themselves, who turn out to be far from a single, uniform group.

Economically, tourism arrived at exactly the right moment. The region had leaned far too heavily, for far too long, on the state and on heavy industry. Tourism offers a genuine alternative — one that, done right, actually helps preserve culture rather than erode it.

Real growing pains show up too, though. Tourism entrepreneurs here often simply refuse to work together. Running a private business at all is such a recent concept — something entirely unfamiliar under communism — that many still don't know how to handle competition. It isn't in their system yet. Tourism, as a whole, would benefit enormously from more coordination between businesses.

“Running a private company is something we simply never knew under communism. Competition isn't in our system yet.”

For the average citizen, the gains are real: employment, a wider choice in food, better public and financial services, more education, and recreational options like sports facilities, swimming pools, and museums.

One caveat matters more than the rest, though: whatever changes tourism has brought are genuinely small compared to what the new political and economic system itself has already done to daily life here.

Personally, having grown genuinely curious about other cultures, she enjoys nothing more than noticing just how different visitors from different backgrounds really are from one another.